USDA's move comes as consumer groups push for mandatory GMO labelling

While GMO-free labelling is generally a positive thing, it’s important to bear in mind that the aim of the USDA’s introduction of the first government label for GMO-fee products is to avoid the mandatory labelling of GMOs in the US. The GMO-free labelling standard is voluntary and companies would have to pay to use the certification.

The USDA’s move comes at a time when Rep. Mike Pompeo has introduced the Deny Americans the Right to Know (DARK) Act to keep consumers in the dark about whether or not their food contains GM ingredients. The bill would allow foods labelled as “natural” to contain GM foods, and prevent the federal Food and Drug Administration from requiring mandatory GMO labelling.
http://www.ewg.org/agmag/2014/04/pompeo-s-dark-act-will-keep-consumers-dark
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USDA develops first government label for GMO-free products

By MARY CLARE JALONICK
The Big Story, May 14, 2015
http://bigstory.ap.org/urn:publicid:ap.org:8930f4ff0d214eaf93143df83cb6f15c

The Agriculture Department has developed the first government certification and labeling for foods that are free of genetically modified ingredients.

USDA's move comes as some consumer groups push for mandatory labeling of genetically modified organisms, or GMOs.

Certification would be voluntary — and companies would have to pay for it. If approved, the foods would be able to carry a "USDA Process Verified" label along with a claim that they are free of GMOs.

Agriculture Secretary Tom Vilsack outlined the department's plan in a May 1 letter to employees, saying the certification was being done at the request of a "leading global company," which he did not identify. A copy of the letter was obtained by The Associated Press.

Right now, there are no government labels that certify a food as GMO-free. Many companies use a private label developed by a nonprofit called the Non-GMO Project.

Vilsack said the USDA certification is being created through the department's Agriculture Marketing Service, which works with interested companies to certify the accuracy of the claims they are making on food packages — think "humanely raised" or "no antibiotics ever." Companies pay the Agricultural Marketing Service to verify a claim, and if approved they can market the foods with the USDA label.

"Recently, a leading global company asked AMS to help verify that the corn and soybeans it uses in its products are not genetically engineered so that the company could label the products as such," Vilsack wrote in the letter. "AMS worked with the company to develop testing and verification processes to verify the non-GE claim."

A USDA spokesman confirmed that Vilsack sent the letter but declined to comment on the certification program. Vilsack said in the letter that the certification "will be announced soon, and other companies are already lining up to take advantage of this service."

The USDA label is similar to what is proposed in a GOP House bill introduced earlier this year that is designed to block mandatory GMO labeling efforts around the country. The bill, introduced earlier this year by Rep. Mike Pompeo, R-Kan., provides for USDA certification but would not make it mandatory. The bill also would override any state laws that require the labeling.

The food industry, which backs Pompeo's bill, has strongly opposed individual state efforts to require labeling, saying labels would be misleading because GMOs are safe.

Vermont became the first state to require the labeling in 2014, and that law will go into effect next year if it survives a legal challenge from the food industry.

Genetically modified seeds are engineered in laboratories to have certain traits, like resistance to herbicides. The majority of the country's corn and soybean crop is now genetically modified, with much of that going to animal feed. GMO corn and soybeans are also made into popular processed food ingredients like high-fructose corn syrup and soybean oil.

The FDA says GMOs on the market now are safe. Consumer advocates pushing for the labeling say shoppers still have a right to know what is in their food, arguing that not enough is known about the effects of the technology. They have supported several state efforts to require labeling, with the eventual goal of having a federal standard.