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Carrefour launches new 'non-GM' labels

1.FRANCE: Carrefour launches 'non-GM' labels
2.Carrefour launches new GM labelling

EXTRACTS: CARREFOUR has launched a new label "fed without GMOs" (genetically modified organisms), which will be displayed on 300 different animal-based products. (item 2)

The company said studies found 63% of customers would stop consuming food products if they knew the products came from animals fed with GMOs. (item 1)
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1.FRANCE: Carrefour launches 'non-GM' labels
just-food.com, 25 October 2010
http://www.just-food.com/news/carrefour-launches-non-gm-labels_id112924.aspx

French grocery retailer Carrefour [the largest hypermarket chain in world] is launching a label to tell its customers that its animals have not been fed genetically-modified food.

The "Nourri sans OGM" - or "free from GM feed" - labelling, which has been supported by WWF France, has been added to over 300 products in Carrefour's French stores.

The company said studies found 63% of customers would stop consuming food products if they knew the products came from animals fed with GMOs.

Carrefour France executive director James McCann said: "We have a very strong belief in Carrefour to inform our customers and give them the freedom to choose. With this new labelling, we allow our customers to decide in a transparent way whether or not to buy products from animals having been fed GM-free food. Being a responsible retailer is a fundamental value for us."

Products involved in the new labelling include pork, veal, poultry, eggs, and farmed fish.
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2.Carrefour launches new GM labelling
The Connexion [France's English language paper], October 26 2010
http://www.connexionfrance.com/Carrefour-GMOs-OGM-genetically-modified-12204-view-article.html

CARREFOUR has launched a new label "fed without GMOs" (genetically modified organisms), which will be displayed on 300 different animal-based products.

The food will have round, green labels on it stating "Nourri sans OGM". This is the first time a supermarket chain will have used such labelling, as opposed to labelling foods themselves as not containing GMOs.

The first lines will include pork, poultry, eggs and farmed fish, to be followed by milk products.

Soya, often used in animal feeds, is one of the crops that is most often genetically modified.

The labelling will only be for Carrefour's own-brand products. A spokesman said: "When it comes to fish, only a farmed one can contain any GMOs, so we're not going to be labelling fish from the sea. It's the same for organic products: they are already certified GM-free."